About Us

𝗔𝗗𝗗 𝗦𝗢𝗠𝗘 𝗠𝗔𝗚𝗜𝗖 𝗔𝗡𝗗 𝗠𝗔𝗞𝗘 𝗜𝗧 𝗣𝗘𝗥𝗦𝗢𝗡𝗔𝗟𝗜𝗦𝗘𝗗 

Welcome to a space where thoughtful gifting meets everyday practicality – all with a sprinkle of personalised magic. 

Founded by a mum during those precious (and sometimes chaotic!) newborn days, this little business was born out of a desire to make life a bit easier – and a lot more special. From organising baby bits to creating meaningful gifts for friends and family, every pouch, bag, and personalised piece is designed to bring joy, order, and a touch of YOU to your day.

We believe in:

• Affordable luxury – beautiful, bespoke items that don’t break the bank
• Gifting made simple – whether it's for a birthday, new baby, teacher, or just because
• Style + function – with colourful options to suit every personality
• Quality-first sourcing – all products are carefully selected for durability, practicality, and style

So whether you’re treating yourself or surprising someone you love, we’re here to help you make it personal – and magical.

Thank you for being here, and for supporting a dream that started with a baby in one arm and big ideas in the other.